A Church Secret Shopper Can Help You This Fall

As a church secret shopper or mystery worshiper consultant, Greg Atkinson stays pretty busy year round. A lot of churches get busy with all the Fall promotions and initiatives, which is great, but the Fall is also a crucial time to prepare for guests that will visit your church now that school is back in session.

Greg also helps churches prepare for the Christmas season and Christmas Eve services where so many guests are likely to visit. The pastors and executive pastors that have brought us in in the Fall love the dual purpose of our consultation, which helps you maximize guest retention now and on your big Sundays down the road.

We have some openings this Fall and would like to fill these openings with great churches (of any size) around the country. We take what we do seriously and know how valuable our feedback and suggestions have been and are for churches that hire us.

So, what’s involved? Well, honestly, it’s not very time-consuming and won’t take you away from your Fall programs. Once you reach out to us and we agree this is something that you want to do (and Greg is available), we make travel arrangements. This can be done by you, your admin, or a volunteer.

After the travel arrangements have been made, you just go on about your business. In very large churches, the Executive Pastor usually handles this and doesn’t even both the Senior Pastor with the details. In small to medium-sized churches, we usually deal directly with the Senior Pastor.

After Greg returns home, he’ll work on a report of his findings, which he’ll email the Senior Pastor or Executive Pastor (or the person that hired him) for he or she to look over. Once he or she sees it and doesn’t have any questions for him, we’ll setup a video conference with key leaders.

The video conference takes about an hour. After that, we’re done and you will have a game plan to execute. We do, however, believe in long-term relationships and want you to know you can always reach out to us and ask me follow-up questions.

In the report and during our video conference, Greg will give you action items and next steps. He will point out things that he thinks could be done better and help you increase the percentage of first-time guests that turn into second-time guests.

In the Fall, Greg really focuses on immediate improvements that you can make and instruct your guest services or hospitality team on so that they make these changes before the Christmas season.

We all know how many guests will visit local churches during the holidays. Let us help you welcome them, so you can encourage them to return. Email us today to start the short and easy process.

*** On another note: Greg’s new bestselling book Secrets of a Secret Shopper is available for your and your team! We also encourage you to sign up for Greg’s newsletter here and follow his blog and this website for details on when other resources become available.

 

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8 Reasons Your Easter Guests Might Not Return

It’s the new year and like most pastors and church leaders, you’re probably already planning for Easter. It will be here before you know it. I was talking with a church recently and they said they wanted to help people get “from the street to the seat.” That’s cool and it’s what I do. I also help you turn first-time guests into second-time guests.

As a “secret shopper” in churches nationwide, I report specific reasons why I wouldn’t return for a second visit and why, most likely, their guests aren’t coming back. Whether it’s a church plant, established church, a small church or mega-church, some details are universal and quickly determine the first impression your church makes. Let’s look at eight:

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have is someone who is constantly watching parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative for a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process, for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them. Signage for the kids check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). I know churches that will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Boyd at New Life in Colorado Springs. Some have a “Meet and Greet.” Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix. Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”. This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

I’m really just scratching the surface, but these are some of the most crucial things to have on your radar. I cover all this and more in great depth in my new book Secrets of a Secret Shopper. You can check out that book HERE.

Look out for and be sensitive to these 8 things and you’ll see a greater return of second and third-time guests. Happy New Year and Happy Easter!

*This article originally appeared in Outreach magazine and on Pastors.com.

How a Church Secret Shopper Helps You Prepare

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Greg Atkinson and Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how Greg usually helps churches, here’s what a yearly schedule looks like:

  • He comes in the Summer and helps you Get Ready for Fall
  • He comes in the Fall and helps you Get Ready for Christmas and the New Year
  • He comes in the New Year and helps you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach Greg at his personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

We hope to meet you soon. The best days of your church lay ahead!

Why Bring Greg Atkinson to Your Church this Year?

Worship Impressions

Greg Atkinson has over two decades of ministry experience and has been on staff at, consulted with and visited numerous dynamic churches throughout North America. Greg has a unique ability to see things that you miss due to his “fresh eyes” and experience in knowing what to look for that makes a difference to guests visiting your church.

Whether your church is historic and traditional like Menlo Park Presbyterian in California and First Baptist Dallas, or modern and rocking like New Life Church in Colorado Springs and Bayside Church in Sacramento (where Lincoln Brewster leads worship) – Greg will make sure your church is doing things with excellence and an eye towards hospitality.

Greg is available to come to your church over the weekend this year and give you a detailed and lengthy report of his finding and action items to do to help your church go to the next level. Greg goes over the entire report with your church’s leadership team, takes questions and points you in the right direction. If you’re serious about reaching the unchurched and making your church guest-friendly, contact Greg.

Here’s what some amazing leaders said after bringing Greg in to work with their church:

“Greg Atkinson is smart, detailed, thorough and saw things that we would never notice.  His feedback was invaluable and we are making several strategic changes as a result of his visit.  We will use him again.  I encourage to you do the same.  In a word – he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back.  Greg’s evaluation of your church helps you dig into where you can significantly improve a guests 1st time experience.  He makes you think and leaves no rock unturned.  Probably the best money we’ve spent all year long.” – Ashley Wooldridge, Executive Pastor, Christ Church of the Valley, Peoria, AZ

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach.  He is thorough and detailed in his report, but tries hard to be helpful, explaining his findings in a context that fits with the church culture.  He knows that culture well, because he knows churches, people and he does his homework.  This is money well spent!” – Ron Edmondson, Co-Pastor, Grace Community Church, Clarksville, TN

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!” –  Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

Booking for 2016

2016

It’s a new year and a great time to take an intentional step toward reaching and keeping more guests. I’d like to offer my services as a consultant to your church in 2016. I’m free to travel and coach and consult and I’ve added a whole new section to my thorough secret shopper report that will be of great benefit to your organization.

If you’d like to start a discussion about working together in the new year and find out what all is involved and how your church will benefit from time spent together, email me at info@worshipimpressions.com or greg@gregatkinson.com and let’s start a conversation.

It never hurts to ask and if you read the endorsements on this website, you’ll see it’s money well spent and a worthy investment in reaching more people for Christ. I look forward to working with you in 2016 and helping your church go to a new level.