About Greg


Greg Atkinson is a bestselling author, speaker, pastor, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country, as well as organizations such as Josh McDowell Ministries. Greg is considered an expert in church guest experience, first impressions, hospitality, guest services, and worship.

Greg has produced worship services for three mega-churches, served on Worship & Arts staffs, and been a pastor – serving the local church for the last 28 years. Greg also produced several large conferences, including Leadership Network’s Innovation3 Conference, Catalyst Dallas, and the Rebecca St. James’s SHE Conference.

Greg was selected as one of the Top 30 Christian Leaders to follow on Twitter in 2017, 2018, 2019, 2020, 2021, and again in 2022. To read the list featuring leaders like Dan Cathy, Andy Stanley, Craig Groeschel, Jon Acuff, Bob Goff, Russel Wilson, David Carr, LifeWay, Tim Tebow, Brian Houston, The Gospel Coalition, Dr. Sam Chand, Chris Brown, Frank Bealer, and others – go HERE.

Greg’s blog was also selected as one of the Top 35 Blogs Christian Leaders Need to Read in 2018, 2019, 2020, 2021, and again in 2022. His blog is listed with ChurchLeaders.com, Pastors.com, Michael Hyatt’s blog, and others. You can read the list HERE.

Greg has spoken at numerous colleges, seminaries, and conferences all over North America, including teaching “Intro to Praise and Worship” at Dallas Theological Seminary from 2005 to 2007. Greg has trained several church staff teams, including full-time staff at Saddleback Church and Prestonwood Baptist Church.

Greg is a contributor to many magazines and websites, including Rick Warren’s Ministry Toolbox Newsletter, Pastors.com, ChurchLeaders.com, Outreach Magazine, Relevant Magazine, Christianity Today, Leadership Journal, XPastors.org, Catalyst, FaithVillage.com, Preaching Magazine, ChurchCentral.com, and Leadership Network.

You can hear Greg speak on the subject of first impressions on various podcasts here: https://gregatkinson.com/first-impressions-podcasts-greg-atkinson-church-secret-shopper/

Greg started and leads the Weekend Worship and Guest Services Facebook group. Currently, it is a thriving community of 15,600+ church leaders from around the world. You can join here: https://www.facebook.com/groups/worshipandguestservices/

Greg also leads the Church Assimilation and Next Steps Facebook group, currently boasting 5900+ church leaders.

Greg is a coach and consultant – specializing in areas such as first impressions (also called hospitality or guest services), leadership, and the entire worship experience. Greg is a member of the Forbes Coaching Council and a Forbes featured contributor.

Greg has been a professional secret shopper for several aspects of the hospitality industry, including restaurants, hotels, and various forms of travel.

Greg is the Founder of the First Impressions Conference – the annual event featuring the leading voices for first impressions and guest services from around the world. Greg is the Co-Founder of the Social Media Church Conference and is an expert at evaluating a church’s online presence and social media.

Greg is also the Founder of Worship Impressions – a professional church secret shopper service. Greg has worked hard over the last two decades to build this consulting brand and reputation of a solid ministry to the local church. Greg specializes in church guest experience, first impressions, hospitality, worship, and production.

Greg is based out of Charlotte, NC. You can read more details about Greg on his blog: http://gregatkinson.com/about/

*** Greg’s latest bestselling books are based on over a decade of being a church secret shopper or mystery worshiper. We encourage you to buy copies for your staff and team.

Stay connected to Greg and his work here: https://linktr.ee/gregatkinson


Greg’s newest book was the #1 Hot New Release and Bestseller in its category on Amazon. Check out his Hospitality Ministry Volunteer Handbook.

Whether you are a volunteer in your church’s guest services ministry or thinking about serving alongside ushers, greeters, welcome desk hosts, and parking lot attendants at your church, the Hospitality Ministry Volunteer Handbook is for you!

How does a member of the community see your church? When they hear your church’s name, what is their initial reaction? We want any individual who steps foot onto our church campus to immediately feel Christ’s love through our actions toward them–the question is, are we doing a good job at accomplishing that mission?

We might not think of customer service and church hospitality in the same vein, but this book shows how a service mentality can make life-changing first impressions on newcomers. It’s filled with specific, practical strategies and tools to help the hospitality ministry team show the love of Christ to every visitor.

Join author Greg Atkinson as he helps identify ways your church can increase its hospitality to the community around you, and, ultimately, reach those people for the Kingdom of God.

Do you have a ministry team? Grab a 5-Pack and save.



Greg’s third 5-star book is entitled Secrets of a Secret Shopper and is a bestseller in the Church Growth category. This book is on the ministry of hospitality, first impressions, and guest services for the local church written for pastors and church leaders. This book covers ten areas of focus including online presence, parking, signage, children’s ministry, security, and others.

The whole focus of this very practical book is to teach you how to reach and keep church guests. Greg’s passion is helping you turn first-time guests into second-time guests. If you’d like to be a more welcoming and inviting church, this book is for you.

If you’d like to learn more about the book before purchasing it, go HERE to view the book’s website.

For the past decade, Greg has consulted with the largest and fastest-growing churches in the country – each and every year.